K-pop as a Gateway: Understanding the Role of Korean (Popular) Culture in Driving Student Migration Trends

Anshif Ekkadan Author is a Young-India fellow at Ashoka University, Haryana. This article was an outcome of the ‘Korea Centre Summer Internship Programme-2024′. Introduction In recent years, the landscape of international student mobility has been dynamically evolving, with South Korea emerging as an attractive destination for higher education. While traditional factors such as academic reputation, research opportunities, and career prospects continue to play a significant role in students' decision-making processes,…

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K-Wave in India: Its Impact on Indian Youth

  Advaitha S Author is a graduate Student at the Institute for Multidisciplinary Programmes in Social Sciences (IMPSS), Mahatma Gandhi University, Kerala. This article was an outcome of the ‘Korea Centre Summer Internship Programme-2024′.    Abstract We live in an era where Korean popular culture is gaining a lot of acclaim worldwide. In this context, this article examines the positive impacts of K- Wave in India. The youngsters in India…

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Media Portrayal and Globalisation of Kimchi: An Analysis of Cultural Identity & Media Influence

Anoushka S Rabha Author is a Post-graduate Student at the Indian Institute of Technology, Madras, Chennai. This article was an outcome of the ‘Korea Centre Summer Internship Programme-2024′.   Abstract This research paper focuses specifically on the representation of kimchi in television dramas and its role in the globalisation of this quintessential Korean dish. The study aims to provide a detailed examination of how kimchi is portrayed and the narratives…

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Korean Pop Culture and Rethinking Masculinity in the Indian Context

Vanshika Yadav Author is a Post-graduate Student at the Delhi School of Economics, Delhi University. This article was an outcome of the ‘Korea Centre Summer Internship Programme-2024′.    Abstract The following essay examines Korean culture's influence on perceptions of masculinity in India, specifically K-pop. It attempts to explore how Korean masculinities are constructed, represented, and consumed by an Indian audience. Shaped by a blend of traditional and contemporary influences, Korean…

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