Webtoons: South Korea’s Billion-Dollar Cultural Export
Pallavi Kumari The author is a Post-graduate Student at the Jawaharlal Nehru University, New Delhi. This article was an outcome of the ‘Korea Centre Summer Internship Programme-2024′. Abstract In the realm of contemporary cultural phenomena, Korean entertainment has become a significant part of global pop culture, captivating the interest of youth. The allure lies in the unique storytelling and visual style characteristic of Korean media. One of the noteworthy…