K-Pop and Gender Perception Among Indian Youth
Ardra R Author is a Post-graduate Student at the School of International Relations and Politics, Mahatma Gandhi University, Kerala. This article was an outcome of the ‘Korea Centre Summer Internship Programme-2023′. Korean pop culture is gaining popularity across the globe like a forest fire. In this background, this research study focuses on some positive impacts of the Korean wave. The research aims to deeply analyse how pop culture has been rewriting gender…