K-Pop and Gender Perception Among Indian Youth

Ardra R Author is a Post-graduate Student at the School of International Relations and Politics, Mahatma Gandhi University, Kerala. This article was an outcome of the ‘Korea Centre Summer Internship Programme-2023′.  Korean pop culture is gaining popularity across the globe like a forest fire. In this background, this research study focuses on some positive impacts of the Korean wave. The research aims to deeply analyse how pop culture has been rewriting gender…

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K-Pop and the Kerala Youth: Mapping its Influence and Implications

David Johnny Author is a Post-graduate Student at the School of International Relations and Politics, Mahatma Gandhi University, Kerala. This article was an outcome of the ‘Korea Centre Summer Internship Programme-2023′.    The article assess the influences that Korean pop culture (K-Pop) has on youth of Kerala. K-Pop is one of South Korea's popular cultures that has established its position in the international arena, of late it has gained significant popularity in…

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