K-pop as a Gateway: Understanding the Role of Korean (Popular) Culture in Driving Student Migration Trends
Anshif Ekkadan Author is a Young-India fellow at Ashoka University, Haryana. This article was an outcome of the ‘Korea Centre Summer Internship Programme-2024′. Introduction In recent years, the landscape of international student mobility has been dynamically evolving, with South Korea emerging as an attractive destination for higher education. While traditional factors such as academic reputation, research opportunities, and career prospects continue to play a significant role in students' decision-making processes,…