K-Pop and the Kerala Youth: Mapping its Influence and Implications
David Johnny Author is a Post-graduate Student at the School of International Relations and Politics, Mahatma Gandhi University, Kerala. This article was an outcome of the ‘Korea Centre Summer Internship Programme-2023′. The article assess the influences that Korean pop culture (K-Pop) has on youth of Kerala. K-Pop is one of South Korea's popular cultures that has established its position in the international arena, of late it has gained significant popularity in…