K-Wave in India: Its Impact on Indian Youth
Advaitha S Author is a graduate Student at the Institute for Multidisciplinary Programmes in Social Sciences (IMPSS), Mahatma Gandhi University, Kerala. This article was an outcome of the ‘Korea Centre Summer Internship Programme-2024′. Abstract We live in an era where Korean popular culture is gaining a lot of acclaim worldwide. In this context, this article examines the positive impacts of K- Wave in India. The youngsters in India…
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January 20, 2025